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ABSTRACT
This research
work focused on the corporate social responsibility and the performance of
Mobil Producing Ibeno in Akwa Ibom State. To fulfill this aim, three (3)
research questions and three (3) hypotheses were formulated to guide the study.
The population comprised all the staffs of Mobil producing Ibeno, the
instrument questionnaire was administered to staffs of Mobil producing Ibeno.
The data obtained were statistically analyzed using simple percentages and
chi-square. The questions in the study were answered while the hypotheses were
tested at 0.05 level of significance. The findings were that; corporate social
responsibility does not affect the brand loyalty of Mobil producing Ibeno,
corporate social responsibility has an effect on brand perception by the host
community of Mobil producing, Ibeno, Corporate social responsibility does not
affect the corporate reputation of the Mobil Producing Ibeno and so on. The
researcher recommended that corporate organizations should intensify efforts to
educate the public on their primary responsibilities, various commitments to
other stakeholders and operational/financial limitations. Corporate
organization should also involve the community in the planning, formulation,
implementation and evaluation of Corporate Social Responsibility projects. This
will eliminate stakeholder conflicts that may arise in some societies. Governments
and local authorities should explore the areas where a certain amount of tax
will be used by the organization to undertake community based project such as
schools, electricity, clean water, jobs and income generating activities.
TABLE OF CONTENTS
Pages
Title
Page – – – – – – – – – i
Declaration – – – – – – – – – ii
Certification – – – – – – – – – iii
Dedication – – – – – – – – – iv
Acknowledgements – – – – – – – – v
Abstract – – – – – – – – – vii
Table
of Contents – – – – – – – – viii
List
of Tables – – – – – – – – – xii
CHAPTER
ONE: INTRODUCTION
1.1 Background to the Study – – – – – – 1
1.2 Statement
of the Problem – – – – – – 6
1.3 Objectives
of the Study – – – – – – 7
1.4 Research
Questions – – – – – – – 8
1.5 Research
Hypotheses – – – – – – – 9
1.6 Significance
of the Study – – – – – – 9
1.7 Scope
of the Study – – – – – – – 10
1.8
Limitation of the Study – – – – – – 10
1.9 Historical
background on Mobil Producing Nigeria – – – 11
1.10 Organization of the Study – – – – – – 14
CHAPTER
TWO: REVIEW OF RELATED LITERATURE
2.1 Introduction – – – – – – – – 16
2.2 History
and evolution of corporate social responsibility – – 18
2.3
Conceptual Framework – – – – – – 20
2.3.1.
MPN and communities developmental
projects – – – 22
2.3.2 CRS
and Corporate Reputation – – – – – 30
2.3.3 CSR and Brand Loyalty – – – – – – 31
2.3.4 Corporate Social Responsibility and Revenue – – – 32
2.4 Empirical Review – – – – – – – 33
2.5 Theoretical Framework – – – – – – 34
CHAPTER
THREE: METHODOLOGY
3.1 Research Design – – – – – – – 36
3.2 Study Area – – – – – – – – 36
3.3 Population of the Study – – – – – – 37
3.4 Sample Size Determination and Sampling
Technique – – 37
3.5 Sources of Data Collection – – – – – – 37
3.6 Research Instrument – – – – – – – 38
3.7
Validity of Instrument – – – – – – – 38
3.8 Reliability of Instrument – – – – – – 39
3.9 Scoring of the Instrument – – – – – – 39
3.10
Method of Analysis – – – – – – 40
3.11 Decision
Rule with Regards to the Testing of the Hypotheses – 40
3.12 Justification
for the choice of Statistical Tool – – – 41
CHAPTER FOUR: DATA
PRESENTATION AND ANALYSIS
4.1
Distribution or Administration of Questionnaire – – – 42
4.2
Sex Distribution of Respondents – – – – – 43
4.3
Data Presentation – – – – – – – 44
4.4 Test of Hypotheses – – – – – – – 50
4.3 Discussion of Findings – – – – – – 55
CHAPTER FIVE: SUMMARY, CONCLUSION
AND RECOMMENDATION
5.1 Summary of the Findings – – – – – – 59
5.2 Conclusions – – – – – – – 60
5.3 Recommendations – – – – – – – 62
References – – – – – – – – 65
Appendix – – – – – – – – 70
LIST
OF TABLES
Table 4.1: Presents
the gender of the Respondents as was seen in the
Questionnaire – – – – – – – 43
Table 4.2: Corporate
Social Responsibility does not affect the brand
loyalty
of Mobil Producing, Ibeno – – – – 44
Table 4.3: Social
Responsibility activity is part of the organisation’s
policies. – – – – – – – 45
Table 4.4: Corporate
Social Responsibility (CSR) has an effect on brand
perception by the Host community of Mobil Producing,
Ibeno 46
Table 4.5: CSR
does not affect the corporate reputation of Mobil
Producing, Ibeno – – – – – – 47
Table 4.6: Corporate
Social Responsibility (CSR) does not affect
the
revenues generated by Mobil Producing, Ibenno – – 48
Table 4.7: What
factors motivate the company in carrying out
their
social responsibility activities – – – – 49
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