INTRODUCTION

1.1              Background of the Study

Broadcasting has been at the forefront of many technological changes, mostly in digitalization and enhancement of existing technology. For example, digital technology now permits listeners to obtain traffic information and news per se, while listening to a cassette, compact disc or radio station etc. (Church Akpan 2006).

We are all living in a changing world, and over the past many ears we have been conditioned to accept changes in the way we think and relate. Thus, communication between the peoples of the world which sounded utopist before is now becoming a reality in or very eyes giving practical meaning to Marshall Mollohan’sviewofthe world ad a global village interlinked by communication technologies, (Mc Lucan, 1964. P47).