Preface

Public relation as one of the marketing promotional tools is how an important part of the modern business management is not realized. This is because PR is often suspected and is equated in the eye of some members of the public with an attempt to deceive, to pull the wool over our eyes. It is at the aim of this research work, to find out if utilization of PR at the international marketing level of by focusing on multinational export in Nigeria.

          In chapter one it says that the task of PR ensure that the organization is seen to have an effective and valuable influence upon the well being of the trade or industry in which it operates. It also further the state the problems to be studied and why this study was carried out. The scope and limitation of this study and finally the definition of terms.

          In chapter the past related literature examined by other studies and it is related to the Role of public Relation in improving Nigeria international trade are here highlighted.

          Chapter three here deals with the design of the study, the methods used in collecting relevant data and also the questionnaires were distributed and the treatment of data.

The data also was got from the research survey were analysed and interpreted.

          Questionnaire and similar question were compared.

          Finally, the summary of finding, conclusion and recommendation made by the researcher are all in chapters.

CHAPTER ONE

INTRODUCTION

BACKGROUND TO THE STUDY

          We all believe in communication we also say that any management which endorses good communications in house and externally in enlightened. Why anyone should be regarded as enlightened in simply propagating and explaining their own policy or point of view escapes the researcher. As Henry Tames put it “it must be part less to work in the dark, or pursuing a relentless chche- hidden train of thought to made you light under a bush”.

          Public relation as one of the making promotional tools (promo tools) is now an important part of modern business management is not realized. This is because PR is often suspect, and is equated in the eyes of some members of the public with an attempt to deceive, to “pull the wool over our eyes: yet this is the very opposite of its real purpose, which is to explain that which may not be fully apparent and to remove that which may not be fully apparent and to remove prejudice and misunderstanding, based on ignorance of the facts.