ABSTRACT

No matter how plural a society may be, the mass media should be the engineering force and vehicle for conveying political message to the people in the democratization process in which man is the pivot, it is with this background that the objectives of this study re-channeled towards metropolis for their participation in politics.

The work examined factors such as medium, interpersonal communication, exposure objectivity and sycophancy to clear. Curtly determine the effective impact of the mass media political news in mobilizing people in Enugu metropolis.

Useful theories and the literature that constitute the basic framework of the study were examined.

An empirical survey was carried out in four selected zones in Enugu metropolis. Data collected were analyzed in order to determine the effects of these factors on the efficacy of the mass media political messages in mobilizing the people folk.

Empirical evidence from findings revealed that the mass media political information has been the engineering mechanism in mobilizing people in Enugu metropolis, it wakes up their political opinion and attitude, it leads them to political opinion formation and although they did not see the news being non-objective but they indicated that the government and its agencies distort the news.

TABLE OF CONTENTS

CONTENTS PAGES

Title page II

Approval page III

Dedication IV

Acknowledgement V

Abstract VI

Table of contents VIII

CHAPTER ONE: INTRODUCTION

1.1 Background of the study 1

1.2 Statement of the research problem 8

1.3 Objectives of the study 13

1.4 Significance of the study 15

1.5 Research questions 16

1.6 Research hypothesis 17

1.7 Conceptual and operational definitions 19

1.8 Assumptions 21

1.9 Limitations of the study 22

Reference 23

CHAPTER TWO: REVIEW OF THE LITERATURE 25

3.1 Research 32

3.2 Research design 33

3.3 Research sample 34

3.4 Measuring instrument 35

3.5 Data analysis 37

3.6 Expected results 37

CHAPTER FOUR

4.1 Data analysis 39

4.2 Results 39

4.3 Result of the hypothesis tested 43

4.4 Discussions 49

CHAPTER FIVE: SUMMARY AND RECOMMENDATIONS FOR FURTHER STUDY

5.1 Summary 51

5.2 Recommendation for further study 52

Bibliography 54

Questionnaire 56