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Table of Contents:

Chapter 1: Introduction
1.1 Background of the Study
1.2 Statement of the Problem
1.3 Research Questions
1.4 Objectives of the Study
1.5 Significance of the Study
1.6 Limitations of the Study
1.7 Scope of the Study

Chapter 2: Literature Review
2.1 Introduction to Social Media Influencers
2.2 Consumer Behavior in the Beauty Industry
2.3 Traditional Advertising vs. Influencer Marketing
2.4 Role of Social Media Influencers in Shaping Consumer Behavior
2.5 Theoretical Framework

Chapter 3: Research Methodology
3.1 Research Design
3.2 Data Collection Methods
3.3 Sampling Technique
3.4 Data Analysis Plan

Chapter 4: Discussion of Findings
4.1 Comparison of Traditional Advertising and Influencer Marketing
4.2 Impact of Social Media Influencers on Consumer Behavior
4.3 Consumer Perception and Trust in Influencers
4.4 Factors Influencing Consumer Purchase Decisions

Chapter 5: Conclusion and Summary
5.1 Summary of Findings
5.2 Implications for the Beauty Industry
5.3 Recommendations for Future Research
5.4 Conclusion

Project Summary:

This final year project aims to explore the role of social media influencers in shaping consumer behavior, particularly in the beauty industry. The study will conduct a comparative analysis between traditional advertising and influencer marketing to understand the effectiveness of each in influencing consumer purchasing decisions.

The literature review will provide an overview of social media influencers, consumer behavior in the beauty industry, and the differences between traditional advertising and influencer marketing. Theoretical frameworks will also be discussed to provide a foundation for the study.

The research methodology will outline the design of the study, data collection methods, sampling technique, and data analysis plan. The study will collect data through surveys and interviews with consumers to gather insights on their perceptions and behaviors towards influencers and traditional advertising.

The discussion of findings will analyze the data collected to compare the impact of traditional advertising and influencer marketing on consumer behavior. The study will also explore factors influencing consumer purchase decisions and the role of social media influencers in shaping consumer perceptions and trust.

In conclusion, the study will summarize the findings, discuss implications for the beauty industry, provide recommendations for future research, and offer a conclusion on the role of social media influencers in shaping consumer behavior.

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