A STUDY ON THE SOCIAL EFFECT OF ADVERTISING ON THE NIGERIAN STUDENTS STATEMENT OF PROBLEM Advertising, like other promotional techniques, informs, persuades and reminds. It can change consumer’s beliefs, attitudes, images, and behavior. But for advertising to be effective on national level, enormous expenditures are required.Successful advertisements do not merely entertain, try to persuade the audience to buy, this is where the problem lies. People tend to h