CHAPTER ONE

INTRODUCTION

1.1     BACKGROUND OF THE STUDY

          Communication, an important interdisciplinary science, is a dynamic process which in corporate both the situational factors and the changing processes in the environment. In case participants choose to ignore the important of this process and proceed according to their whims and wishes, they would realize much to their dismay, their inability to transmit their ideas effectively and consequent failure to achieve their objectives.

          Today communication has become an integral part of our life. Inability to communicate effectively and efficiently can jeopardize our interests in business and other managerial functions, especially controlling and organizing. Be it inter-personal or interpersonal relationships, the role of communication can be ganged by the fact that whenever there are impediments in the communications process, the flow of activities loses its momentum and misunderstandings may crop up resulting in failure of relationships and situational breakdown. The phenomenon of interaction is a function of some internal and external factors which need to be studied in order to have a comprehensive understanding of the interactant, that is, his manner of presentation, intention, etc.

          The external factors are an amalgamation of the understanding of the situation vis – a – vis the utterances of the sender. When there is a healthy blend of the two, only then can communication be effective.

          Communication is as old as man because in the beginning it was with spoken words that God created all things. In Genesis chapter one verses one to the end God says “let there be and there was”. Even a new born baby start communication once he/she is born by crying out, any baby that is born without crying out is said to be abnormal.

Signs & Symbols: –

          Man possesses the ability to communicate which is much more than a mere composition of certain physical attributes such as vocal folds, articulators etc. he has the ability to symbolize or to understand concepts in terms of images or symbols. It is this which helps him in effective communication.