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Category: Marketing

Analyzing the Impact of Influencer Marketing on Consumer Purchasing Behavior in the Fashion Industry – Complete Project Material

In this project, the focus is on understanding how influencer marketing influences consumer purchasing behavior in the fashion industry. The study will look into the various strategies employed by fashion influencers, the trust and credibility…

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Analyzing the Effectiveness of Influencer Marketing on Consumer Purchase Intentions in the Beauty Industry – Complete Project Material

This project aims to investigate the impact of influencer marketing on consumer purchase intentions within the beauty industry. It will analyze how influencers influence consumer behavior and the factors that contribute to their effectiveness in…

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Analyzing the Impact of Social Media Influencers on Consumer Behavior in the Beauty Industry – Complete Project Material

Social media influencers have emerged as powerful trendsetters in the beauty industry, shaping consumer behavior and purchase decisions. This project aims to delve into the impact of social media influencers on consumer preferences, buying patterns,…

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The Importance of Branding on the Marketing of Made in Ghana Shoes – Complete project material

[ad_1] ABSTRACT The purpose of this study was to determine the importance of branding in the marketing of Made in Ghana Shoes. The study specifically identified techniques of marketing made in Ghana Shoes, discovered the…

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The Effect Of Forecasting Techniques On Sales Performance – Complete project material

[ad_1] CHAPTER ONE INTRODUCTION Planning is an integral part of a manager’s job. If uncertainties cloud the planning horizon, it can be quite difficult for a manager to plan effectively. Forecasting help managers by reducing…

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Impact Of Branding And Packaging On Sales Turnover Of Nestle Food Nigeria Plc – Complete project material

[ad_1] CHAPTER ONE 1.0     INTRODUCTIONOne element that has undergone tremendous change in the past decade is branding and packaging according to Rahim,  liberalization by allowing for easy imports of printing technology. Made a vast difference…

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An Examination Of Potential Benefits & Constraints Associated With Small Business’ Use Of E-Commerce – Complete project material

[ad_1] EXECUTIVE SUMMARY Small business development is a crucial source of employment and growth within any economy and the emergence of the Internet and ecommerce is evolving as a potentially key facilitator of sustained development…

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Marketing Segmentation and Targeting Strategies for a Firm Competitive Growth – Complete project material

[ad_1] Abstract In most economy, the notion of scarcity and choices among resources tend to guide the order of business not to talk of the unexpected economic and financial crisis which hit even the most…

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The impact of advertising on the growth of small scale business in general (a study of standard insurance company, Aba) – Complete project material

[ad_1] Abstract This project work was conducted in standard insurance company Aba in order to find out the impact of advertising on the growth of small scale business. The project work consists of four research…

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The influence of advertising and personal selling on marketing of new products of commercial banks in Aba (a case study of UBA Nigeria PLC, Aba) – Complete project material

[ad_1] Abstract In today’s highly competitive marketing environment, markers do not only stop at developing a good product pricing it attractively and making it readily available to the target customers, they must communicate it to…

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