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Factors That Influence Consumer Purchase And Consumption Of Eggs In Enugu State – Complete project material

[ad_1] FACTORS THAT INFLUENCE CONSUMER PURCHASE AND CONSUMPTION OF EGGS IN ENUGU STATE CHAPTER ONE 1.1    INTRODUCTION Although all consumers purchase and consume products from time to time, it is generally agreed that there are…

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Effective Marketing Strategies For Improved Performance Of Manufacturing Company In Aba Metropolis – Complete project material

[ad_1] EFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF MANUFACTURING COMPANY IN ABA METROPOLIS CHAPTER ONE 1.0     INTRODUCTION: In Nigeria where the importance of marketing is yet to be fully appreciated, people talk of marketing their…

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Assessment Of New Product Development And Management In Nigeria: A Study Of Unliever Nigeria Plc – Complete project material

[ad_1] ASSESSMENT OF NEW PRODUCT DEVELOPMENT AND MANAGEMENT IN NIGERIA: A STUDY OF UNLIEVER NIGERIA PLC CHAPTER ONE INTRODUCTION 1.1   BACKGROUND OF THE STUDY New product development process allows firms to deal with progressively intensive…

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A Study On The Problems And Prospects Of Marketing Industrial Products In Enugu State – Complete project material

[ad_1] A STUDY ON THE PROBLEMS AND PROSPECTS OF MARKETING INDUSTRIAL PRODUCTS IN ENUGU STATE CHAPTER ONE INTRODUCTION 1.1   BACKGROUND OF THE STUDY This research work is on the topic: problems and prospects of marketing   industrial products in…

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Impact Of Marketing Planning And Strategy On Sales In An Organization – Complete project material

[ad_1] THE IMPACT OF MARKETING PLANNING AND STRATEGY ON SALES IN AN ORGANIZATION (A CASE STUDY NIGERIAN BOTTLING COMPANY PLC BENIN CITY) CHAPTER ONE INTRODUCTION 1.1            BACKGROUND OF THE STUDY The practice of marketing is a…

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Role Of Marketing Ethics In Business Organization – Complete project material

[ad_1] THE ROLE OF MARKETING ETHICS IN BUSINESS ORGANIZATION (A STUDY OF FIRST BANK NIG. PLC)  CHAPTER ONE INTRODUCTION 1.1            BACKGROUND OF THE STUDY Marketing can be seen as an organizational function and a number of…

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Marketing Research As A Tool For Increased Profitability In Service Industry – Complete project material

[ad_1] Marketing Research As A Tool For Increased Profitability In Service Industry (A Case Study Of Nicon Insurance Company Plc) CHAPTER ONE INTRODUCTION 1.1      BACKGROUND OF THE STUDY The basic reason for this study is to…

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Effect Of Advertisement On Consumer Brand Preference – Complete project material

[ad_1] Effect Of Advertisement On Consumer Brand Preference CHAPTER I INTRODUCTION Advertiser’s primary mission is to reach prospective customers and influence their awareness, attitudes and buying behaviour. They spend a lot of money to keep…

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Brand Strategy As An Effective Tool For Corporate Identity – Complete project material

[ad_1] BRAND STRATEGY AS AN EFFECTIVE TOOL FOR CORPORATE IDENTITY CHAPTER ONE INTRODUCTION 1.0      BACKGROUND OF THE STUDY Nowadays branding is the most crucial aspect among companies’ activities. A brand consists of more parts than…

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Brand Differentiation And Positioning For Maximum Competitive Advantage – Complete project material

[ad_1] BRAND DIFFERENTIATION AND POSITIONING FOR MAXIMUM COMPETITIVE ADVANTAGE (A STUDY OFDANGOTE NOODLES) CHAPTER ONE INTRODUCTION 1.1      BACKGROUND TO THE STUDY Branding has been around for centuries as a means to distinguish the goods…

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