1. Home
  2. Marketing

Category: Marketing

Critical Analysis On Salesmanship Performance In Marketing Of A Company’S Product – Complete project material

[ad_1] CRITICAL ANALYSIS ON SALESMANSHIP PERFORMANCE IN MARKETING OF A COMPANY’S PRODUCT (A CASE STUDY OF UNLIEVER NIGEIRA PLC), CHAPTER ONE 1.0   INTRODUCTION Salesmanship is the act of usefully persuading prospective customers to buy a…

Read More

Assessing The Effect Of Relationship Marketing On Corporate Performance In Small Business Enterprises – Complete project material

[ad_1] Assessing The Effect Of Relationship Marketing On Corporate Performance In Small Business Enterprises CHAPTER ONE INTRODUCTION 1.1       BACKGROUND TO THE STUDY According to Oyedijo, Idris and Aliu (2012), governments world-wide have come to realize that…

Read More

Effects Of Physical Distribution On The Sale Of Consumable Products – Complete project material

[ad_1] EFFECTS OF PHYSICAL DISTRIBUTION ON THE SALE OF CONSUMABLE PRODUCTS (A STUDY OF UNILEVER NIG PLC) CHAPTER ONE INTRODUCTION 1.1                   BACKGROUND TO THE STUDY In today’s market place, selling a product is sometimes…

Read More

Effects Of Environmental Factors On Business Location – Complete project material

[ad_1] EFFECTS OF ENVIRONMENTAL FACTORS ON BUSINESS LOCATION (A CASE STUDY OF CADBURY NIGERIA PLC) CHAPTER ONE INTRODUCTION 1.1      BACKGROUND OF THE STUDY Individuals have needs and business organizations exist to satisfy the needs andwants…

Read More

Effects Of Corporate Social Responsibility On Profitability And Corporate Image Of A Private Organization – Complete project material

[ad_1] EFFECTS OF CORPORATE SOCIAL RESPONSIBILITY ON PROFITABILITY AND CORPORATE IMAGE OF A PRIVATE ORGANIZATION “A SURVEY OF SOME MANUFACTURING FIRMS IN NIGERIA” CHAPTER ONE INTRODUCTION 1.1       BACGROUND TO THE STUDY All organizations exists in…

Read More

Effects Of Branding On Product Image – Complete project material

[ad_1] EFFECTS OF BRANDING ON PRODUCT IMAGE (A STUDY OF UNILEVER NIG PLC) CHAPTER ONE INTRODUCTION 1.1     BACKGROUND TO THE STUDY It is paramount for an organization to promote an awareness of differences between the…

Read More

Effects Of Backward Integration Strategy On Organizational Performance – Complete project material

[ad_1] EFFECTS OF BACKWARD INTEGRATION STRATEGY ON ORGANIZATIONAL PERFORMANCE IN MANUFACTURING  INDUSTRY (A CASE STUDY OF  NESTLE NIGERIA  PLC) CHAPTER ONE 1.1      HISTORICAL BACKGROUND OF NESTLE NIGERIA PLC Nestle Nigeria plc is associated with the nestle…

Read More

Effectiveness Of Strategic Marketing And Management On The Sustenance Of Growth In Nigerian Tertiary Institution – Complete project material

[ad_1] EFFECTIVENESS OF STRATEGIC MARKETING AND MANAGEMENT ON THE SUSTENANCE OF GROWTH IN NIGERIAN TERTIARY INSITUTION (A CASE STUDY OF LAGOS STATE UNIVERSITY) CHAPTER ONE INTRODUCTION 1.1 BACKGROUIND OF THE STUDY The implication of marketing…

Read More

Effectiveness Of Trade Exhibitions As A Marketing Tool In Small & Medium Scale Entrepreneurship – Complete project material

[ad_1] EFFECTIVENESS OF TRADE EXHIBITION AS A MARKETING TOOL IN SMALL & MEDIUM SCALE ENTREPRENEURSHIP CHAPTER ONE INTRODUCTION 1.0   Background to the Study The origin and traditional background of trade fairs can be traced to…

Read More

Effective Promotional Strategies On Profitability Of Aviation Industry – Complete project material

[ad_1] EFFECTIVE PROMOTIONAL STRATEGIES ON PROFITABILITY OF AVIATION INDUSTRY (A CASE STUDY OF ARIK AIRLINE, NIGERIA) CHAPTER ONE INTRODUCTION 1.1   BACKGROUND OF THE STUDY Marketing and promotional strategies in the Aviation industry may differ depending on the…

Read More