[ad_1] THE IMPACT OF PRODUCT DIVERSIFICATION STRATEGY ON ORGANIZATIONAL GROWTH (A Case Study of Coca Cola Nigeria Plc) ABSTRACT This study examines the analysis of impact of diversification strategy on organization growth with particular emphasis…
Read More[ad_1] TABLE OF CONTNETS Title page i Certification ii Dedication iii Acknowledgements iv CHAPTER ONE: INTRODUCTION 1.1 Background of the Study 1 1.2 Statement of the Problems/Hypothesis 2…
Read More[ad_1] THE IMPACT OF MARKETING STRATEGY ON PROFITABILITY OF CONFECTIONARY PRODUCT IN NIGERIA (A Case Study of O.K Foods Nigeria Limited) ABSTRACT In recent times, priority has been to marketing strategies in any business organization, in…
Read More[ad_1] THE IMPACT OF MARKETING STRATEGIES ON THE PERFORMANCE OF SMALL SCALE ENTERPRISES IN SHOMOLU LOCAL GOVERNMENT AREA LAGOS STATE ABSTRACT The study examines the impacts of marketing strategies on the performance of small-scale enterprise in…
Read More[ad_1] ROLE OF CELEBRITY ADVERTISING IN CONSUMER BRAND LOYALTY A STUDY OF MTN (GSM) USERS IN IKEJA L.G.A, LAGOS STATE ABSTRACT The purpose of this study was to examine the role of Celebrity Advertising in…
Read More[ad_1] RELATIONSHIP SELLING: ITS EFFECTS ON SALESMAN PERFORMANCE IN SERVICE INDUSTRY TABLE OF CONTENTS PAGES Title Page i Certification Page ii Dedication iii Acknowledgement iv Abstract Page…
Read More[ad_1] PROMOTIONAL STRATEGIES AS TOOL FOR IMPROVING MARKETING MANAGEMENT IN NIGERIA {A CASE STUDY OF NIGER INSURANCE PLC} TABLE OF CONTENTS TITLE PAGE CERTIFICATION DEDICATION ACKNOWLEDGEMENT TABLE OF CONTENT LIST OF TABLES CHAPTER ONE INTRODUCTION…
Read More[ad_1] PACKAGING AS A TOOL OF ACHIEVING HIGHER PROFITABILITY IN A MANUFACTURING COMPANY (A Study of Nigeria Bottling Company) ABSTRACT This research examine packaging as a tool of achieving higher profitability in a manufacturing company.…
Read More[ad_1] MARKET ORIENTATION AND COMPANY PERFORMANCE (A Case Study of Frigoglass Company Nigeria Ltd.) ABSTRACT This study investigates market orientation and company performance in an organization. The study analysie the market orientation on company performance…
Read More[ad_1] ROLE OF MARKETING RESEARCH IN GAININGMARKET SHARE. (A STUDY OF GLOBALCOM NIGERIA LIMITED) ABSTRACT The study aims at integrating the organizations activities and focuses on the needs of the market place. However, it is…
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