[ad_1] THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION: A CASE STUDY OF FIRST BANK NIGERIA PLC To achieve a set of organizational goals and objectives, companies conceptualize, design, and implement various…
Read More[ad_1] The Impact Of Branding On Consumer’S Behaviour (A Case Study Of Diamond Bank Plc.) Chapter one of The Impact Of Branding On Consumer’S Behaviour 1.1 BACKGROUND OF THE STUDYThe growing need to maintain a…
Read More[ad_1] Effective Marketing Strategies for Improved Performance of Manufacturing Companies. CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY In Nigeria where the importance of marketing is yet to be fully appreciated, people talk of …
Read More[ad_1] Effect Of Marketing Concept On The Performance Of Manufacturing Company ABSTRACT The paper examined the effect of marketing concept on the performance of manufacturing company. The objectives of the paper include; to examine the…
Read More[ad_1] CHAPTER ONEINTRODUCTION1.1 BACKGROUND OF THE STUDY The Nigerian banking sector has changed tremendously since the introduction of the structural adjustment programme (SAP) on July 1996. Prior to this time, opening new bank were stringent.…
Read More[ad_1] CHAPTER ONEINTRODUCTION1.0 BACKGROUND TO THE STUDYIt is assumed that when one is having high organizational commitment, he is very loyal and when he has job involvement he becomes dedicated to his job. The work…
Read More[ad_1] CHAPTER ONEINTRODUCTION Every organization needs to have clear marketing objectives and the major route to achieving organizational goals. Profitability is the function of productivity, a company success depends on how marketing strategies are used…
Read More[ad_1] CHAPTER ONE1.0 INTRODUCTION1.1 BACKGROUND OF THE STUDYEvery firm aims to make profit. It is generally agreed that one of the keys to making profit is boosting sales. To boost sales, a substantial number…
Read More[ad_1] An Evaluation Of The Distribution Strategies Adopted By Oando Plc For The Marketing Of Petroleum ABSTRACT This research was motivated to apprise the evaluation of distribution strategies adopted by Oando Plc for the marketing…
Read More[ad_1] THE ROLE OF PUBLIC RELATIONS IN THE MARKETING OF HOSPITAL SERVICES (A CASE STUDY OF PARK-LANE HOSPITAL ENUGU) PREFACE Public relations as a marketing function is an extension of the societal marketing concept which…
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