ABSTRACT While examining in detail, “The Effect of Packaging on Sales of Goods”. The extended essay style was used and the need for manufacturers to improve the package of their product, so as to aid…
Read MoreABSTRACT The entire content of this project work concentrates on the effect of forecasting techniques on sales performance. The study was made with reference to Richbite and Confectioneries Kaduna. Makers of all sorts of fast…
Read MoreTABLE OF CONTENTS Title Page – – – – – – – – – – i Declaration – – – – – – – – – – ii Certification – – – – – – …
Read MoreABSTRACT With the established changes in consumer behavior which influences product marketing strategies, stimulate the researcher to find out the sociological factors affecting customer’s behavior in the marketing of some selected consumers goods in use.…
Read MoreABSTRACT A marketing information system (MIS) is an orderly procedure for the regular collection of raw data both internally and externally and the conversion of these data into information for marketing decisions. In another word,…
Read MoreABSTRACT The essay is designed to provide a general idea and background knowledge to the reader or sales force management. This essay is divided into three chapters. The first chapter which is the introduction takes…
Read MoreABSTRACT This projected is concerned with the impact of sales promotion strategies on customers patronage of Breweries Industry. Nigerian Brewery Plc was selected as a case study. It is argued that customers of consumer goods…
Read MoreABSTRACT The primary objective of this research work is to investigate the impact of cultural influences on buying behaviour, particularly on consumers. Information and data used in this presentation were based on various shades of…
Read MoreABSTRACT This project is focused on enhancing the sales of consumer good using market segmentation with particular reference to the PZ Nigeria plc as case study. To achieve this, the work is divided into 5…
Read MoreCHAPTER ONE 1.0 INTRODUCTION Marketing has over the years advanced from various concepts and philosophies, which include the production concept, selling concepts, and product concepts. The marketing concept is viewed from the customers orientation philosophy…
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