[ad_1] Abstract The research examines the influence of billboard advertisement in promoting Dark and Lovely Hair Relaxer on pedestrians in Lagos metropolis. The core objective of the research was to find out whether billboard advertisement…
Read More[ad_1] CHAPTER ONE 1.0 Introduction 1.1 Background to the Study Political participation is a process through which individuals or groups of citizens get involved in designing representative decision- makers to enhance an effective governance…
Read More[ad_1] CHAPTER ONE 1.0 Introduction 1.1 Background of the Study It is rare these days to see adverts on either print or broadcast media without women playing prominent and visible roles, which range from complementary,…
Read More[ad_1] 1.2 STATEMENT OF THE RESEARCH PROBLEM The research x-ray the problems and prospects of private media management with a particular reference to a single private broadcast media using African Independent Television. No doubt…
Read More[ad_1] CHAPTER ONE 1.0 INTRODUCTION 1.1 Background to the Study Whether an organization is profit oriented, non-profit oriented, public or private there is need for understanding between the internal or external publics. Similarly for any…
Read More[ad_1] CHAPTER ONE 1.0 Introduction 1.1 Background to the Study Mass media have been a major agent of socialization and tools for social changes especially now that people depend on message from mass media. The…
Read More[ad_1] CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND TO THE STUDY Media has turned the world into a global village. It is prominent tool and a best means of one way communication. So, it’s being widely…
Read More[ad_1] Abstract Watching movies has been an habit among students of tertiary institutions in Nigeria due to the accessibility and influx of foreign and local home video targeted at them. It is on this motion…
Read More[ad_1] Abstract The core objective of this research was to examine the influence of online news on the traditional newspaper patronage among University of Ibadan Community which includes students and staffs. Reading from online news websites, blogs, social…
Read More[ad_1] ABSTRACT The research is carried out on the thrust to examine the influence of SMS political advertising (messages) on voting pattern of electorates in the 2015 Governorship election in Abia State. Short Message Service…
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