[ad_1] THE IMPACT OF ADVERTISING ON CONSUMER BUYING BEHAVIOUR Concept of Advertising The modern dictionary definition of advertising does not tell us much about modern activities of advertising. Generally speaking, according to Joyce M. Hawkins…
Read More[ad_1] COMMUNICATION AS INDISPENSABLE TOOL FOR EFFECTIVE ADMINISTRATION CHAPTER ONE 1.0 INTRODUCTION As long as human being need each other in behaviour and action economic activities as well as administration are becoming more and more complex,…
Read More[ad_1] 1.1 INTRODUCTIONNew technological inventions can have a great impact in organizations through its contributions to change the social environment while expediting sharing of knowledge and the development of new ideas. (Kling et al, 2005).…
Read More[ad_1] THE EFFECTS OF ADVERTISING ON COMPANY’S PROFITABILITY [A CASE STUDY OF YINKA OBA FOAM AND PAINTS ILESHA] CHAPTER ONE INTRODUCTION BACKGROUND TO THE STUDY It is mandatory to know the effects of advertising on…
Read More[ad_1] THE IMPACT OF SOCIAL MEDIA ON THE STUDENTS POLYTECHNIC – CASE STUDY OF IREE, OSUN STATE. CHAPTER ONE Introduction Background of the Study The student of Osun State Polytechnic Iree, existence has continued to…
Read More[ad_1] A CRITICAL EVALUATION OF THE IMPACT OF DIGITALIZATION ON BROADCASTING MEDIA CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Digital television transition is the technological evolution and advance from analogue terrestrial television, which…
Read More[ad_1] THE IMPACT OF ADVERTISING ON THE DEVELOPMENT OF THE MEDIA ABSTRACT The research focuses on the determination of the impact of advertising on the development of the media. It appraises the nature of advertising…
Read More[ad_1] THE PROSPECTS AND PROBLEMS OF PRIVATE RADIO BROADCAST MEDIA IN NIGERIA (A CASE STUDY OF SPLASH F.M 105.5, IBADAN) CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY The development of radio was part of man’s…
Read More[ad_1] APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION ABSTRACT This project work reviews the concepts, measures, and strategies of two step flow of communication which is aimed at examining the impact of…
Read More[ad_1] CRITICAL APPRAISAL OF THE ROLE OF NATIONAL BROADCASTING COMMISSION (NBC) IN CONTROLLING THE PERFORMANCE OF BROADCAST INDUSTRY IN NIGERIA CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The human society we live in is…
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