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Table of Contents:

Chapter 1: Introduction
1.1 Background of the Study
1.2 Objectives of the Study
1.3 Limitations of the Study
1.4 Scope of the Study

Chapter 2: Literature Review
2.1 Overview of CRM Systems
2.2 Importance of CRM Systems for Small Businesses
2.3 Existing CRM Systems for Small Businesses
2.4 Challenges and Opportunities in Implementing CRM Systems for Small Businesses

Chapter 3: System Design
3.1 Requirements Gathering
3.2 System Architecture
3.3 Database Design
3.4 User Interface Design

Chapter 4: Implementation
4.1 Development Process
4.2 Testing and Evaluation
4.3 User Training
4.4 System Deployment

Chapter 5: Conclusion and Summary
5.1 Summary of Findings
5.2 Conclusion
5.3 Recommendations for Future Research

Project Summary:

The final year project thesis titled “Design and Implementation of a CRM System for Small Businesses” focuses on the development of a Customer Relationship Management (CRM) system tailored specifically for small businesses. The objective of the study is to address the unique needs and challenges faced by small businesses in managing customer relationships effectively.

The project begins with a comprehensive literature review to understand the importance of CRM systems for small businesses and to identify existing CRM solutions that are available in the market. The study also examines the challenges and opportunities in implementing CRM systems for small businesses.

The system design phase involves gathering requirements from small business owners and designing a system architecture that is scalable and user-friendly. This includes database design and user interface design to ensure easy access and navigation for users.

The implementation phase focuses on the development process, testing, evaluation, user training, and deployment of the CRM system. The project aims to create a seamless and efficient system that can help small businesses improve customer relationships and drive growth.

In conclusion, the project provides a detailed analysis of the design and implementation of the CRM system for small businesses. The study highlights the benefits of using a tailored CRM system for small businesses and makes recommendations for future research in this area.

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