THE PROBLEMS FACING THE ESTABLISHMENT OF BANKS IN RURAL AREAS (A CASE STUDY OF SOME SELECTED LOCAL GOVERNMENT AREAS OF ENUGU STATE) MARKETING Project Topics – Complete Project Material

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    CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY

Banking transactions in some selected local government in Enugu such as Udi, Ezeagu Udoji is not new to us as we have been practicing this system for over thirty years after independence. However it is on this background that two systems of operations were adopted for effectiveness and efficiency of the product management in various banks. In the past we use to have an orthodox banking process whereby the banker relaxes on this sit waiting for customers to bring business. This type of banker is looked at as somebody with rigid ideas about bankable projects and which in turn retards the smooth flow of banking operations. Another type of banking process adopted as conventional is the unorthodox system whereby the banker is evolved in looking for customers.

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