CHAPTER ONE 1.1 BACKGROUND OF THE STUDY Before the emergence of modern banking system, banking operation was manually done which lead to a slow down in settlement of transactions. This manual system involves…
Read MoreABSTRACT The primary objective of this research work is to carry out proper investigation on “the application of marketing concept in commercial banking and its effectiveness in consumer satisfaction” at Guaranty Trust Bank Murtala Muhammed…
Read MoreABSTRACT The primary objective of this research work is to carry out proper investigation on “the application of marketing concept in commercial banking and its effectiveness in consumer satisfaction” at Guaranty Trust Bank Murtala Muhammed…
Read MoreCHAPTER ONE 1.0 BACKGROUND OF THE STUDY Commercial banking in Nigeria dated back to 1892, when what emerged as the bank of British West Africa (now bank of Nigeria) was established. This was followed in…
Read MoreCHAPTER ONE 1.1 BACKGROUND OF THE STUDY Planning is required in all forms of decision making in order to ensure an effective and efficient utilization of available scarce resources. The resources to satisfy the…
Read MoreABSTRACT This thesis examines the current transformation on the banking sector in Nigeria. It attempts to examine how the banks, particularly Hallmark bank, plc can reposition itself through recapitalization for competitive advantage. Although the bulk…
Read MoreABSTRACT Quality improvement can lead to increase in revenue and increased customer’s loyalty and the cross-selling of bank products as loyal customers spend more time with chosen banks, attract little administrative cost and are more…
Read MoreABSTRACT Electronic banking is simply operating the banking system through the internet and it signifies both global public network and a family of technologies. In Nigeria, the banking industries are basically on-line at real time…
Read MoreABSTRACT Banking business is a very risky business. The operation of banks include; the mobilization of deposit and the extension of credit. A bank can be defined as the instrumental agency through which debt and…
Read MoreAbstract Computers and telecommunication system have become very important as delivery systems and productivity tools of electronic data and information. Nigerian banks have now realized that banking today requires prompt delivery of services, efficiency and…
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