IMPACT OF INFORMATION AND COMMUNICATION TECHNOLOGY ON MASS MEDIA PERFORMANCE – Complete project material

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Abstract

The paper examines the contributions of the emerging technology and platforms such as the internet, teleprompter, GSM, Social media, streaming among other on the media production and distribution particularly in TV Continental (TVC) in consonance with Technological Determinism and Diffusion of Innovation Theories. Survey research method was adopted as a quantitative research method with questionnaire used to elicit data from the 150 respondents selected from TVC through simple random sampling technique while the data collected was analyzed using frequency and percentage method. Findings showed that news gathering and dissemination, photo editing, video editing, commercial jingles, cartoons and animations are some of the areas in which the ICTs have been felt in TVC and journalism generally. Also, the findings showed that modern communication technologies have made journalism practice more lively and interactive and more effective. It is recommended that media practitioners should not see Information and Communication Technology as evil but rather as a blessing to journalism while journalists and other staffs be train and retrain to meet up with the emerging technology and platforms.

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