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APPLICATION OF MARKETING CONCEPT IN THE NIGERIA PUBLIC SECTOR INDUSTRY… MARKETING Project Topics – Complete Project Material

[ad_1] ABSTRACT Marketing activities play a vital role in the survival and growth of any organization. In recent time, marketing activities in the service industry have been posing serious problems to the service operators. This…

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EFFECTIVENESS OF TRADE EXHIBITION AS A MARKETING TOOL IN SMALL & MEDIUM SCALE ENTREPRENEURSHIP ENTREPRENEURSHIP Project Topics – Complete Project Material

[ad_1] TABLE OF CONTENTS CHAPTER ONE INTRODUCTION 1.1       Background to the Study 1.2       Statement of Problem 1.3       Objective of the Study 1.4       Research Question 1.5       Statement of the Hypothesis 1.6      …

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PRODUCT QUALITY AS A BASIS FOR CONSUMER’S PATRONAGE… MARKETING Project Topics – Complete Project Material

[ad_1] CHAPTER ONE INTRODUCTION 1.0    GENERAL OVERVIEW It is the aim of every business organisation to maximize profit and not only to break even or claim a market leader. In other words, efforts are made to…

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THE MARKETING STRATEGY AND CONSUMER PURCHASE BEHAVIOR… MARKETING Project Topics – Complete Project Material

[ad_1] CHAPTER ONE 1.8INTRODUCTION All business organizations perform two basic functions we are production and marketing of goods and services ideas, events organizations, places and personalities for the satisfaction of consumer/clients wants and needs. Marketing…

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SIGNIFICANCE OF PERSONAL SELLING IN THE MARKETING OF DETERGENT.. MARKETING Project Topics – Complete Project Material

[ad_1] ABSTRACT The main objective of this project was to determine the extent to which personal selling is understood, accepted and adopted by Unilever Nigeria Plc, Benin City. In conducting this research, information were gathered…

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RELATIONSHIP MARKETING: A NECESSARY TOOL FOR ORGANISATIONAL PERFORMANCE… MARKETING Project Topics – Complete Project Material

[ad_1] ABSTRACT An organization ability to enjoy long term competitive advantage is closely related to its capacity to win and retain customers. The research work took a critical look into this statement from a relationship…

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SALES TERRITORIAL MANAGEMENT IN THE BREWERY INDUSTRY… MARKETING Project Topics – Complete Project Material

[ad_1] CHAPTER ONE 1.0  INTRODUCTION        There is no gain saying the fact that the survival of every business is anchored in the ability of the sales forces to identify and sell to the customers or buyers…

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THE EFFECT OF ADVERTISING ON THE SALES OF TOOTHPASTES MARKETING Project Topics – Complete Project Material

[ad_1] CHAPTER ONE 1.0    INTRODUCTION 1.1    BACKGROUND TO THE STUDY Advertising of brands of toothpaste in Nigeria media reveal that there are many brands currently in the market. They also show that there is serious competition in…

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THE EFFECT OF SALES PROMOTION AS A SURVIVAL STRATEGY IN THE MARKETING OF A COMPANY’S PRODUCTS MARKETING Project Topics – Complete Project Material

[ad_1] ABSTRACT The purpose of this project work is carried out to investigate and evaluate the effect of sales promotion as a survival strategy in the marketing of company’s products. A case study of Nigerian Bottling…

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THE IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMERS’ SATISFACTION MARKETING Project Topics – Complete Project Material

[ad_1] CHAPTER ONE 1.0     INTRODUCTION 1.1   BACKGROUND OF STUDY In this era of sophisticated business environment, it is imperative that organisation should be more interested in satisfying their customers. As a matter of fact, customers nowadays are…

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