The Nigeria economy got in power till 1986 a highly regulated
economy with local, state and federal government owing a large value proportion
of the national economy. However, with the introduction of Structural
Adjustment Programme (SAP) in August 1986. The national economy was deregulated
and most of the control was abolished while the price mechanisms system or the
market force system was introduced to determine the price of goods and
services. Before the introduction of the Structural Adjustment Programme (SAP),
the purchasing industry, like other sector of the economy was owned largely and
controlled by the government. The sector was dominated by those referred
to as the Big four i.e. Intercontinental Company, Africompany, UBA and First
Company. However with deregulation of the economy brought about the Structural
Adjustment Programme (SAP), many private participants entered the industry. The
competition brought by that company offered some basic services some of the
service offered by company is receiving deposit of customers, collecting
cheques of customers drawn on them. From this traditional function developed
other services referred to as services purchasing. It is a related purchasing
services and now purchasing activities. A list of services offered by
company include acceptance and safe keeping of deposits and other valuable,
granting of loans and overdraft to customers, transfer of funds business
services foreign exchange services, money creation, cashing credit facility,
project financing service funds transfer outside and within Nigeria, letter of
credit and foreign currency domiciliary account etc. Finally, these
services benefit both the provide (Company and the receive customers) as well
as the economy without them company cannot be in business and the economy will
not grow individuals and corporate activities will also be hampered. It is
based on these facts that company services become very vital even before the
advent of modern purchasing activities. Paterson Zochoms (PZ) industries limited
was incorporated on 4th December 1948, under the name of P.M Nicholas and
company limited to take over the soap making activities of Mr. P.B. Nicholas
who had some years prior to that data established a factory for that
purpose.Paterson Zochoms itself was incorporated in England in 1884, become a
public company quoted in the London and Northern is that o general merchants in
activity is that of interest now includes city in Nigeria, Ghana, sierra Leona
and textile whole selling in the united kingdom.In 1957, Mr P.B. Nicholas sold
out his interest in the company to P.Z, two years later the company change it
name to Alaghon industries limited, and in 1960 adopted the name associated
industries 1976, the company change its name to Paterson Zochoms industries limited.After
incorporation in 1948, new factory buildings were erected and modern soap
making equipment installed at Aba.During the years 1967 to 1970, manufacturing
operation at the Aba factory was disrupted, and in consequence the company
operated in vented premises in Lagos, a factory which enabled it to its
customers. The manufacturing buif and equipped factory premises near Logos. The
company’s range of products includes bar soap and tablet soap perfumery.
Cosmetics, confectionery medicaments and pharmaceuticals, all which are
distributed throughout Nigeria with butter stock held at strategic centers. The
company (P.Z) is well known through its Duck, premier and joy soaps, Rubb
ointment, mint super mint pomade, jet hair cream, Venus de Milo rage of
cosmetics, Danfulani pomade, Elephant, Apc etc.All these categories of product
must be sold to enable organization attain its objectives that has already been
set. It is when consumers are happy with the organization can make the employee
happy. The big question therefore is can public relation serve effective as an
instrument for attaining the entire corporate objective.