ABSTRACT

The study focused on increasing customer traffic  through public Relations: a case study of first Bank PLC Enugu. The objective of the study among  others include:

…to determine the impact of Public Relations on increasing costumer traffic

…to know how Public Relations helped in improving  communications between organization and its Public

…to find out if Public Relations activities of First Bank impacts on its Profit.

Based on these, three hypothesis were formulated  each focusing on impact of specific Public Relations. Information were sourced from extensive literature on  journals,  textbooks and materials of the area of study were reviewed. Primary data were sourced   from respondents comprising customers, relevant staff  and management of First Bank Plc

  Data collected were presented in statistical tables, analyzed and interpreted.

Based on the analyses, some of  the  following findings were made .

–           It was discovered that the customers of first bank  are satisfied  with the Public Relations activities of the bank but it requires  improvement as indicated by the few that were not satisfied.

– The researcher equally discovered that the their service charges were moderate and quality of their services  commendable, but a reasonable number complained  that they spend more than an hour attending to them, equally of note is that some of their staff are arrogant.

Based on the findings the researcher made the following recommendation:

– The management should internalized Public Relations  activities  in their operations for improve Public  Image and the companies sustenance.

 – The Public Relations function should be defined to avoid confusion in the organization. It should be clearly defined to include relationship with other publics and not only press Relations, publicity, lobbing and counseling, the relationship should be clearly incorporated. This when carried out will lead to the achievement of the organizational goals.

   CHAPTER ONE

INTRODUCTION

1.1  Background of the study

Public Relations has be come a potent tool in modern  business management in recent times.   A public is any group that has an actual or potential inert in or impact on a company ability to achieve its objective. The main goal of pubic Relations are to create, maintain and protect the organization reputation, enhance its prestige and a favourable image.