ABSTRACT

This study was carried out the influence of outdoor advertising on the consumer using Ikeja City Mall in Lagos State. The data was collected from primary sources. The primary data were collected with the help of a well-structured questionnaire of two sections administered to staff and management of Ikeja City Mall in Lagos State. The collected data were analyzed with tables and simple percentages to analyze the research questions. The study reveals that outdoor advertising influences ads on consumers choice of products and services. The study concluded with some recommendations that more awareness about the transit should be made to the         public; the management should also consider the location of the      advert before placing the advertisement and they should be conscious use of colour, graphics, models and strategically placement of advertisement in such a way that will be environmental friendly are the keys to enhance outdoor advertisement.