INFLUENCE OF SOCIAL MEDIA ON THE ACADEMIC PERFORMANCE – Complete project material

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Abstract

Social media is one of the platforms on the internet visits by students of tertiary institutions on a daily basis with many spend lots of time chatting, dating, posting and interacting with friends and family while many busy gossiping and doing business. It is this notion that the research examines the influence of social networking otherwise known as social media on the academic performance of Kwara State University, Malete. The research is anchored on Technology Determinism Theory and Uses and Gratifications. Cross-sectional survey research as a quantitative method was adopted. The method of data collection for this study is questionnaire in which 200 copies of questionnaires were administered to two hundred students who were selected using multi-stage sampling technique as probability sample method.  From the findings, majority of the respondents are on one social network platform or the other such as Facebook, Whatsapp, Twitter, Badoo, Eskimi, Wechat, Instagram, etc and most of them login on a daily basis spending not less than 1 hour, therefore, most students spend less time on their academic work and more time on social networking sites these social networking sites also tend to affect grade points of the students as only 12.5% – 15.625% had excellent grades. It is recommended the use of social networking sites can be adopted as the tool for learning by to interact with lecturers and students, offering assignment through the platforms not given during the class, students can be reminded of assignments earlier given.

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Disclaimer: This PDF Material Content is Developed by the copyright owner to Serve as a RESEARCH GUIDE for Students to Conduct Academic Research. You are allowed to use the original PDF Research Material Guide you will receive in the following ways: 1. As a source for additional understanding of the project topic. 2. As a source for ideas for you own academic research work (if properly referenced). 3. For PROPER paraphrasing ( see your school definition of plagiarism and acceptable paraphrase). 4. Direct citing ( if referenced properly). Thank you so much for your respect for the authors copyright. Do you need help? Talk to us right now: (+234) 8111770269, 08111770269 (Call/WhatsApp). Email: [email protected]

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