Abstract

The research examines the influence of television advertising on consumers buying habits of cigarettes in Nigeria with a case study of Commercial Drivers in Onisha). It was established that television been an audio-visual platform has the capacity to influence the behaviour of people. Similarly, people tend to get motivated and persuaded by what they watch on television according to Garbner, G. et. al (1980). Survey research method was used coupled with one hundred (100) respondents while ninety (90) questionnaires were retrieved. The data were analyzed and interpreted using the table, frequency and percentage method. Also, cigarette/tobacco advertisement influences the smoking habit among commercial drivers in Onisha. It is recommended that all agencies that are saddles with the responsibility to vet, censor and control advertising messages should see their role as crucial to human development and should not because of revenue to be gained from such advert use any advert that can put society into dangers.

GET THE COMPLETE PROJECT»

Do you need help? Talk to us right now: (+234) 8111770269, 08111770269 (Call/WhatsApp). Email: [email protected]

IF YOU CAN’T FIND YOUR TOPIC, CLICK HERE TO HIRE A WRITER»

Disclaimer: This PDF Material Content is Developed by the copyright owner to Serve as a RESEARCH GUIDE for Students to Conduct Academic Research. You are allowed to use the original PDF Research Material Guide you will receive in the following ways: 1. As a source for additional understanding of the project topic. 2. As a source for ideas for you own academic research work (if properly referenced). 3. For PROPER paraphrasing ( see your school definition of plagiarism and acceptable paraphrase). 4. Direct citing ( if referenced properly). Thank you so much for your respect for the authors copyright. Do you need help? Talk to us right now: (+234) 8111770269, 08111770269 (Call/WhatsApp). Email: [email protected]

Related Current Research Articles