THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE INDUSTRY (A Case Study of United Bank for Africa Plc, Ahmadu Bello Way Kaduna)

ABSTRACT This project work titled “The Impact of Market Segmentation and Product Positioning On Banking Service” with reference to United Bank for Africa Plc Ahmadu Bello way Kaduna. Contains six chapters. It a body of…

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THE IMPACT OF ADVERTISING ON THE SALES VOLUME OF CHICKEN FOODS HOTEL INDUSTRIES LIMITED, KADUNA

ABSTRACT This project is aimed at looking into “The Impact of Advertising on the Sales volume of Chicken Foods Industries Limited (CFIL). The primary aim is to show the effect of advertising on the sales…

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THE IMPACT OF ADVERTISING ON CUSTOEMR PATRONAGE IN UNION BANK OF NIGERIA PLC, KADUNA

ABSTRACT Advertising is an economic promoter with the attribute of persuasiveness. In formativeness has an important contribution to make in terms of increasing sales or demand for the services they rendered and hence increase profitability…

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THE IMPACT OF ADVERTISING ON CONSUMER BUYING BEHAVIOUR IN DANGOTE PLC, KADUNA

ABSTRACT The title of the project work is “The Impact of Advertising on Consumers Buying Behaviour”. A case study of Dangote Plc, Kaduna. The aims and objectives of this project work are to find out…

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THE EFFECTS OF PHYSICAL DISTRIBUTION ON SALES OF CONSUMABLE GOODS (A CASE STUDY OF UAC FOOD DIVISION OF UAC. NIG. PLC)

ABSTRACT This research work is on the effect of physical distribution on the sales of consumable goods. case Study of UAC Nigeria Limited. undertaken to ascertain the benefit and positive impact of physical distribution in…

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THE EFFECT OF PRICING POLICY ON SALES IN THE BEVERAGE INDUSTRY A case study of the Coca cola Bottling Company

ABSTRACT The rationale behind this project is to know the effect of pricing policy on sales in the beverage industry’ with reference to Coca-Cola Bottling Company Nigeria. The researcher during the course of investigation has…

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THE EFFECT OF PACKAGING ON SALES OF GOODS

ABSTRACT While examining in detail, “The Effect of Packaging on Sales of Goods”. The extended essay style was used and the need for manufacturers to improve the package of their product, so as to aid…

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THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE (A CASE STUDY OF RICHBITE KADUNA)

ABSTRACT The entire content of this project work concentrates on the effect of forecasting techniques on sales performance. The study was made with reference to Richbite and Confectioneries Kaduna. Makers of all sorts of fast…

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STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

TABLE OF CONTENTS Title Page        –           –           –           –           –           –           –           –           –           –           i Declaration      –           –           –           –           –           –           –           –           –           –           ii Certification    –           –           –           –           –           –          …

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SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF SOME SELECTED CONSUMER’S GOODS

ABSTRACT With the established changes in consumer behavior which influences product marketing strategies, stimulate the researcher to find out the sociological factors affecting customer’s behavior in the marketing of some selected consumers goods in use.…

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