ABSTRACT A marketing information system (MIS) is an orderly procedure for the regular collection of raw data both internally and externally and the conversion of these data into information for marketing decisions. In another word,…
Read MoreABSTRACT The essay is designed to provide a general idea and background knowledge to the reader or sales force management. This essay is divided into three chapters. The first chapter which is the introduction takes…
Read MoreABSTRACT This projected is concerned with the impact of sales promotion strategies on customers patronage of Breweries Industry. Nigerian Brewery Plc was selected as a case study. It is argued that customers of consumer goods…
Read MoreABSTRACT The primary objective of this research work is to investigate the impact of cultural influences on buying behaviour, particularly on consumers. Information and data used in this presentation were based on various shades of…
Read MoreABSTRACT This project is focused on enhancing the sales of consumer good using market segmentation with particular reference to the PZ Nigeria plc as case study. To achieve this, the work is divided into 5…
Read MoreCHAPTER ONE 1.0 INTRODUCTION Marketing has over the years advanced from various concepts and philosophies, which include the production concept, selling concepts, and product concepts. The marketing concept is viewed from the customers orientation philosophy…
Read MoreCHAPTER ONE Introduction 1.1 Background of the Study Promotion as we all know is an integral part of the entire marketing mix variable and concepts. Promotion is done for all marketing activities to have a…
Read MoreCHAPTER ONE INTRODUCTION 1.1 Background to the Study Prices go by many names. It is all around us. The price of a worker is wages, incomes taxes are the price we pay for the privilege…
Read MoreCHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Personal selling is an important component of the overall marketing strategy of an organization. According to Adamu (200) personal selling is the presentation of a persuasive message by…
Read MoreTABLE OF CONTENTS Title Page – – – – – – – – – i Declaration – – – – – – – – – ii Approval page – – – – – – – …
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