ABSTRACT This research work attempt to appraise the applications of marketing concepts in manufacturing organization. In view of the relevance of the marketing concepts in an organization, but it is discovered that manufacturing organization operate…
Read MoreCHAPTER ONE 1.0 INTRODUCTION In deciding on how to properly utilize the marketing communication mix to meet organization objectives, it is important to consider the relatives strength and weakness of each of the component of…
Read MoreCHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY We live in a world of packaging our foods, our supplies and to a large extent our clothing. We use packaging in wide variety of forms, shapes…
Read MoreABSTRACT This project is focused on the “Evaluation of marketing strategies of mobile phones in MTN Nigeria, Kaduna branch. The main objective is to identify the strategy pursued by the company in respect to product,…
Read MoreABSTRACT This research study is on the importance of salesmanship in the marketing of consumer goods. Salesmanship has been described as the act of persuading a prospective buyer to accept an organization’s product, service or…
Read MoreTABLE OF CONTENTS Title page – – – – – – – – – i Approval Page – – – – – – – – ii Declaration Page – – – – – – …
Read MoreABSTRACT This project work is centered on stock control as a measure for ensuring profitability in an organisation a case study of Kaduna refinery and Petroleum chemical. It begins with the first chapter that deals…
Read MoreABSTRACT The history of advertising is as old as man himself. The story date back to the prehistoric period when man was using town criers, drummers, flute blowing to pass across important information to present…
Read MoreABSTRACT Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision. In this study, an attempt is made to evaluate the effectiveness of advertising, one of the promotional mix element used…
Read MoreTABLE OF CONTENTS Title page Approval page – – – – – – – – i Declaration – – – – – – – – – ii CHAPTER ONE INTRODUCTION 1.1 Background of…
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