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PRODUCT PLANNING AND DEVELOPMENT STRATEGY FOR INCREASED MARKET SHARE (A CASE STUDY OF PATERON ZOCHONIC P.Z) ABA ABIA STATE MARKETING Project Topics – Complete Project Material

[ad_1] CHAPTER ONE When a firm decides to go for a new product planning and development, there exist so many reason for that. It might be to increase the product line or product positioning, that…

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PRODUCT DIFFERENTIATION AS A SURVIVAL STRATEGY IN A COMPETITIVE MARKETING ENVIRONMENT (A CASE STUDY OF STARLINE NIGERIA LIMITED) MARKETING Project Topics – Complete Project Material

[ad_1] CHAPTER ONE Product differentiation is a strategy and a survival tool for effective penetration in every competitive marketing environment, considering the fact, that product is the main thing that keeps every production    company going…

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PROMOTION AS A STRATEGY OF MANUFACTURES TOOLS FOR CONSUMERS LOYALITY (A CASE OF MAKAGINUS TABLE WATER, OKIGU IMO STATE) MARKETING Project Topics – Complete Project Material

[ad_1] ABSTRACT This project is designed to give an insight on the influence of sales promotion on consumers   loyalty with reference to makeguns table wate, water, okigu imo state. Based on the above purpose, some…

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THE RELEVANCE OF ADVERTISING AS A DETERMINANT OF CUSTOMER PATRONAGE IN THE FAST FOOD INDUSTRY (A CASE STUDY OF EARLY AND CHIKY FAST FOOD IN OWERRI, METROPOLIS). MARKETING Project Topics – Complete Project Material

[ad_1] ABSTRACT The research work titled “the relevant of advertising as a determinant of customer patronage for fast food (a case study of Chiky and Early in Owerri Metropolis was carried out with objectives. To…

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MARKETING STRATEGIES AND CUSTOMERS’ SATISFACTION WITH PRODUCTS IN A MANUFACTURING COMPANY (A STUDY OF CHAMPION BREWERIES PLC) MARKETING Project Topics – Complete Project Material

[ad_1] CHAPTER ONE INTRODUCTION 1.1     Background of the Study Marketing is an essential business, and its vital contribution to the success of an organization is now widely recognized. Successful marketing result in satisfying products happier…

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THE IMPACT OF BILLBOARD ADVERTISING IN THE SALE OF TOBACCO IN NIGERIA (A CASE STUDY OF IMO STATE). EDUCATION Project Topics – Complete Project Material

[ad_1] Abstract This research work, “The Impact of Billboard Advertising in the Sale of Tobacco in Nigeria, (A case study of Imo State)”.  It is an outdoor stationary structured upon, which advertisement of public service…

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EVA SOAP ADVERTISING AND IKOT EKPENE CONSUMER’S PURCHASING HABITS MARKETING Project Topics – Complete Project Material

[ad_1] ABSTRACT This work was carried out in order to find out Eva soap advertising and Ikot Ekpene consumer’s purchasing habits. The objective of the research was to identify residents of Ikot Ekpene who use…

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MARKETING CONCEPTS A SURE WAY OF ENHANCING GROWTH IN THE SALE OF INSURANCE SERVICES. INSURANCE Project Topics – Complete Project Material

[ad_1] ABSTRACT This project aims to apprise the Marketing Concepts a Sure Way of Enhancing Growth in the Sale of Insurance Services. Inspite of the growing number of insurance companies in Nigeria, its growth is…

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THE INCIDENCE OF BRAND LOYALTY AMONG CONSUMERS OF CEREAL FOODS MARKETING Project Topics – Complete Project Material

[ad_1] ABSTRACT This research was concerned with the incident of Brand loyalty among the consumer of cereal foods in Enugu metropolis, using Phinomar Foods in Enugu as case study. Given the background of the problems…

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THE ROLES OF PROMOTIONAL TOOLS AS A MEANS OF CREATING CUSTOMERS’ PATRONAGE IN BANKING INDUSTRY MARKETING Project Topics – Complete Project Material

[ad_1] CHAPTER ONE 1.1      INTRODUCTION: Many people consider “selling” and “marketing” as synonymous terms but actually selling is only one of the components of marketing. Selling is defined as “the personal or impersonal process of…

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