[ad_1] Abstract The study examined the impact of billboard advertising on product promotion, a case study of 7up bottling company. Advertising is one of the tools used for persuasive communication to the target audience. Advertising…
Read More[ad_1] ABSTRACT This paper explores the impact of reading newspapers in the life of students of the University of Lagos, especially the fashion and style pages of the selected newspapers and why they were being…
Read More[ad_1] ABSTRACT This study investigates the impact of the musical programmes on the cultural behaviour of students. The research posits that the current trends in the cultural behaviour of youths in Nigeria as observed among…
Read More[ad_1] Abstract Sustenance of culture, value, norms, and other forms of socialisation is a core to human society and one of the easiest and effective ways to achieve it through mass media involvement. Mass media…
Read More[ad_1] Abstract Normative theory seeks to locate media structure and performance within the milieu in which it operates i.e press always take on the form and colouration of the social and political structure within which…
Read More[ad_1] Abstract The research comparatively analyzes the performance of government owned and privately owned broadcasting media organization with a study of FRCN and Raypower Radio stations Enugu). To achieve this, the survey method was adopted…
Read More[ad_1] Abstract The research analyzed viewership preferences of foreign and local television station among Nigerian youths. Foreign television stations transmit foreign/western cultures across national borders to other developing countries like Nigeria. The paper is anchored…
Read More[ad_1] Abstract The research examined the challenges and prospects of media practices under Military Regime: An Appraisal of Ibrahim Babangida Regime (1985 –1993). It is obvious that there are legal and social problems that have continued…
Read More[ad_1] AbstractThe media has been a machinery for influencing consumers’ choice of product in a competitive market by informing, enlightening and persuading the target audience. An advertisement is also one of the strategies used in…
Read More[ad_1] Abstract The study examines the influence of hypo television advertising on students’ choice of bleach (A case study of University of Uyo students). The audiovisual nature of television placed it at edge in terms…
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