[ad_1] ABSTRACT The competitive nature of our capitalist economy has obviously necessitated the application of certain techniques by banks in a bid to sustain customer patronage, remain in business and outwit competitors. Herein lies the…
Read More[ad_1] CHAPTER ONE 1.1 INTRODUCTION The concept of news, journalism and freedom of press have for many years now been a major sources of disagreement between developing countries eg. African and developed nations of the…
Read More[ad_1] ABSTRACT The study was focused on readership habit of female staff of Nnamdi Azikiwe University Teaching Hospital, Nnewi. The survey research method was adopted, and the researcher obtained a sample of 288 from the…
Read More[ad_1] CHAPTER ONE INTRODUCTION 1.1 Background of Study The development of telecommunication in Nigeria began in 1886 when a cable connection was established between Lagos and the colonial office in London by 1893, government office in…
Read More[ad_1] ABSTRACT This study on the role of the mass media in anti-child abuse in Nigeria. A survey of Owerri metropolis. The study is aimed at addressing the role of the media on their campaign…
Read More[ad_1] ABSTRACT The research work critically examine the role of public relations in improving the image of tertiary institution. The researcher discussed extensively on what public relations is, the history of public relations and the…
Read More[ad_1] CHAPTER ONE INTRODUCTION Public Relation is the art and social science of analysing trends predicting their consequences, counselling organization’s leaders and implementing planned programmes of actions, which will serve the interest of both the…
Read More[ad_1] ABSTRACT This research is conducted to find out the influence of media ownership on professionalism (A study ofNigerianNewsDirect Newspaper owned by Samuel Ibiyemi). To achieve the purpose highlighted above, I made use of survey method…
Read More[ad_1] CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY It is rare this days to see adverts broadcast on television without women playing prominent and visible roles which range from complimentary, subjective, subordinate to major actors…
Read More[ad_1] ABSTRACT The first chapter contains the introduction; it was made known that advertising is one of the strategies devices for gaining acceptance. Chapter two encompasses the literature review, it reveals the view of several…
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