[ad_1] ABSTRACTAdvertising as a major means of selling goods, product and services in Nigeria and all over the world is faced with lots of challenges owing to the development of advertising in Nigeria and challenges…
Read More[ad_1] ABSTRACTThe general purpose of advertising is to create awareness and educate consumers on the existing product?s promotion in television and also new products. This pre-supposes that advertisement is effect because people see how the…
Read More[ad_1] ABSTARCTThe study of the roles of PR on corporate organization will help the customers to know about First Bank PLC and their competency. It will help to provide an in depth knowledge for the…
Read More[ad_1] ABSTRACTThe study was guided by the writings of Elashmawi and Harris, (1993) who have argued that a fuller understanding of organizations is a vital ingredient at every forward step of the career process, and…
Read More[ad_1] ABSTRACTThe broadcast media comprise of the radio and television, it has not been as enterprising as it should be. This is due to the majority ownership and control of the broadcast media by the…
Read More[ad_1] ABSTRACTThe problem of this research work deals mainly on how billboard advertising can develop the print media. We know advertising revenue is one of the strongholds and pillars supporting the various print media and…
Read More[ad_1] ABSTRACTThis research work is aimed at evaluating the effectiveness of the radio Jingles on family planning programmes bearing in mind the impact of family planning Jingle on the radio audience. The research method used…
Read More[ad_1] ABSTRACT This study is aimed at finding the Effect of Television Commercials on the Buying Habits of people in Enugu metropolis: A study of Omo and Elephant Blue Detergents. The study made use of…
Read More[ad_1] ABSTRACTThe purpose of this study was to find out the effects of promotions on customer growth in the Nigerian mobile telecommunication industry. The method adopted by this study was the sample survey method of…
Read More[ad_1] Abstract Newspaper circulation is gradually on the decline with newspapers organization now sold less copies. The problems are not far fetched as majority of Nigerian readers are poor in reading and finance thereby finding…
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