[ad_1] Abstract The topic of this research work is product differentiation as a competitive tool in the marketing of soft drinks (A case study of Limca Bottling Company). Chapter one focuses on the introductory aspect…
Read More[ad_1] ABSTRACTAs customers are the backbone of any business, firms without customers would not be able to sustain their performance. This is because such firms are believed to have no revenues, no profits and therefore…
Read More[ad_1] CHAPTER ONE1.0 INTRODUCTION1.1 BACKGROUND TO THE STUDYTo stay in business entails continuous business transaction between a company and its various customers. much is involved in achieving a big term survival needs.Customers patronage is one…
Read More[ad_1] CHAPTER ONE Consumerism is a phenomen on that is limited to the relationship of markets with their consumers. It is a term that have various meaning depending on who is directly involved. But to…
Read More[ad_1] THE EFFECTS OF ORGANIZATIONAL CULTURE ON EMPLOYEE PERFORMANCE AND PRODUCTIVITY ABSTRACTThis study examines the effect of organizational culture on employee performance and organizational productivity. Five hypotheses were formulated and tested. The literature review examines…
Read More[ad_1] CHAPTER ONE1.0 INTRODUCTION1.1 BACKGROUND TO THE STUDY Marketing has been defined differently by different scholors, researcher. These definition are according to the researcher background and series of researcher made by them. Marketing is also…
Read More[ad_1] ABSTRACT This study sought to determine the effects of packaging and branding on marketing productivity of Local made products with kingmos paints Ltd, Uyo take as the focal point of study. A descriptive…
Read More[ad_1] CHAPTER ONEINTRODUCTION1.1 BACKGROUND OF THE STUDYAfrican Banking Corporation which established its first branch in Lagos was the first bank to open its doors in 1892. The colonial masters established the bank solely for their…
Read More[ad_1] CHAPTER ONEINTRODUCTIONBACKGROUND OF THE STUDY Market segmentation is a vital issue in marketing strategy.Therefore, marketing segmentation is the sub-dividing of a market into district subset of customers where any subsets may conceivably be selected…
Read More[ad_1] CUSTOMER INTEGRATION AND MARKETING SUCCESS OF AIRLINES INDUSTRY IN PORTHARCOURT METROPOLIS Abstract This study was on customer integration and marketing success of airline industry in portharcourt. Three objectives were raised which included: To find…
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