[ad_1] ABSTRACT Television advertising has traditionally been purchased on the basis of programme audience measures. These metrics are used both to select the programmes in which to advertise and to negotiate the rates for huge…
Read More[ad_1] ABSTRACT There is an increasing number of female journalism students in training institutions in Europe and Asia and Africa (Frohlich 2004; Creedon 1993; Kosicki & Becker 1992; Peterson 1988). However, it has been observed…
Read More[ad_1] ABSTRACT The essence of this study is to appraise the relevance of the print media in the electioneering process in Nigeria. The paper used agenda setting theory to justify the significance of print media…
Read More[ad_1] ABSTRACT The emergency and rising of social media otherwise known as citizen media in this digital era have revolutionalised the socio- economic and particularly political development of Nigeria. It offers platform for political debates,…
Read More[ad_1] Abstract The study basically examined the Perception of University Undergraduates on the effectiveness of Social Media in Gubernatorial Elections in Kwara State”. The emergency and rising of social media otherwise known as citizen media…
Read More[ad_1] CHAPTER ONEINTRODUCTIONBACKGROUND OF THE STUDYThis study, “Trends of Negative Themes in Nigerian Home Movies” aims at identifying the negative themes in Nigerian home movies, especially those that have their theme, plot, and setting in…
Read More[ad_1] ABSTRACT With civilization and urbanization on the increase in Nigeria today and also freedom from parents enjoyed by youths and students in various institutions of higher learning in Nigeria, different kinds of sexual orientation…
Read More[ad_1] AbstractThe core objective of this research was to examine the influence of Social Media as an effective communication and feedback platform on the Practice of Public Relations using Global Communication Nigeria Limited as a…
Read More[ad_1] Abstract Social media particularly Facebook and Twitter usage contribute to students positively and negatively depend on the users and the purpose for it use, it is on this thrust that the research examined the influence…
Read More[ad_1] Abstract The research examines the role of social media in curbing the spread of ebola virus using Facebook users who are students of University of Lagos. It is observed that in this era of…
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