CHAPTER ONE

                                      INTRODUCTION

I.I  BACKGROUND OF THE STUDY

          Ethical and social responsibilities of business organization have always been a critical concern of every social. Each society strives to ensure that tose who engage in any form of business within the society are always morally upright in their daily actin=vities.

          Ethical and social responsibilities are ideas that focus on moral conscience of business. The concept of ethical responsibilities has to do with those issues tht concern business mn’s attitude to their organization as wll as their customers, while socil responsibilities has to do with the duties or obligations of business to the problems interest and needs of the social at large.

          Business organizations are constantly changing so do their environment. The  bigger the organizations the more important the issue of ethical and social resposibiliies becomes. Many business are large and powerful economically so much that their decisions and policies have vital impact on the society. This means that a rowth in economic power also entails a corresponding growth in social powers as well as social responsibilities. The growth therefore increases phenomenally the moral ethical responsibilities of such organization to the world around its area ofoperation. This is because the more the changes in economic growth of business, the more the society expects from that organization. Therefore business organization should have a changing social role, which enables it to adapt and shape its environments, so that it can become and remain viable. In the circumstance, any business organization that wishes to hold on to its economic power must of a necessity, be sure that it is exercising an equivalent amount of social / ethic roles to the social. The equation which should always balance, hardly balances in these days of competition and dubious business dealings that result in spurious /superficial profit declaration.

          The research topic that can also be tagged ethical and social responsibilities of Nigeria Bottling plc Enugu, is one that is intended to determine how ethically and socially responsible the company is.

1.2) STATEMENT OF THE PROBLEM

          The following are the statement of the problem

1. It is difficult to ascertain the extent of neglect of social responsibnilities and unethical trade practices by Nigeria Bottling company plc show deviatin from governmental rules set up to guide the functions and activities of various business organizations.
2. The bigger NBC grows, the more unethical responsible it becomes.
3. Neglect of social responsibilities and unethical by NBC result in the declaration of over-bloated profit margins.
4. Unethical cum social responsibilities of NBC plc has led to social and environmental problems to their customers and host communities.

1.3) OBJECTIVES OF THE STUDY

          Society not onlty expects economic performance from firms they also expect to find correlation between economic performance and the discharge of its ethical and social responsibilities to the society.

          With the emergence of such special interest groups in the country as environmtal rights activities, oil mineral producing areas association and other pressure groups and with the increasing report of clasher between firms and their host communities. The need for a study of or the highlighting of the importance of ethical and social responsibilities of business organization becomes more imperative, hence the choice of this topic.

          The purpose of the study can further be explained as follows:

1. To determine to what extent neglect of social and ethical responsibilities by NBc plc Enugu show a deviation from government rules set up to guide the functions and activities of various business organization.
2. To find out why marginal growth of NBC plc breeds more unethical and social irresponsibility in its wake.
3. To determine the extent lack of ethical and social responsibiolity has contributed in the profit margin of NBC plc Enugu.
4. To ascertain how unethical cum social irresponsibility of NBC plc has led to social and environmental problems to their customers and host communities.