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Table of Contents:

Chapter One: Introduction
1.1 Background of the Study
1.2 Statement of the Problem
1.3 Objectives of the Study
1.4 Research Questions
1.5 Significance of the Study
1.6 Limitations of the Study
1.7 Scope of the Study

Chapter Two: Literature Review
2.1 Theoretical Framework
2.2 Conceptual Framework
2.3 Social Media Influencers and Consumer Behavior
2.4 The Role of Social Media in Marketing
2.5 Influence of Social Media on Nigerian Millennials
2.6 Previous Studies on Social Media Influencers

Chapter Three: Research Methodology
3.1 Research Design
3.2 Population and Sample
3.3 Data Collection Methods
3.4 Data Analysis Techniques
3.5 Ethical Considerations

Chapter Four: Discussion of Findings
4.1 Profile of Nigerian Millennials
4.2 Impact of Social Media Influencers on Consumer Behavior
4.3 Relationship between Social Media Influencers and Purchase Intentions
4.4 Factors Influencing Trust in Social Media Influencers
4.5 Comparison of Influencer Marketing Strategies

Chapter Five: Conclusion and Summary
5.1 Summary of Findings
5.2 Conclusion
5.3 Implications for Marketing Practice
5.4 Recommendations for Future Research

Project Summary:

Title: The Impact of Social Media Influencers on Consumer Behavior in the Digital Age: A Case Study of Nigerian Millennials

The increasing use of social media platforms has revolutionized the way companies market their products and services. Influencer marketing has become a popular strategy for brands to engage with their target audience and drive sales. This study aims to investigate the impact of social media influencers on consumer behavior among Nigerian millennials.

The research will be conducted through a mixed-method approach, combining quantitative surveys and qualitative interviews with Nigerian millennials. The study will analyze the role of social media influencers in shaping consumer attitudes, preferences, and purchase decisions. Additionally, the research will explore the factors that influence trust and credibility in social media influencers.

The findings of this study are expected to provide valuable insights for marketers and businesses looking to leverage influencer marketing to effectively reach and engage with the Nigerian millennial demographic. By understanding the dynamics of influencer-consumer relationships, companies can develop more targeted and personalized marketing strategies to drive customer engagement and loyalty in the digital age.

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